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  • Tech Talk With Sean Burch and Alex Kantrowitz: Behind Apple's Push to ‘Kneecap' Facebook

    6 days ago - By The Wrap

    The long-simmering feud between Apple and Facebook is heating up once again.
    If you missed it, Apple CEO Tim Cook told The New York Times on Monday his company is set to rollout a new feature that will ask users for their consent before apps are allowed to track their data across other apps. The new feature, dubbed App Tracking Transparency, or ATT, will hit iPhones within the next few weeks.
    Why is this a big deal? It directly threatens the business models of companies like Facebook and Twitter, which leverage data to hit users with targeted ads - and that gives TheWrap's Sean Burch and...
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