• Premium VOD Is a Failed Experiment, Imax CEO Rich Gelfond Says

    14 days ago - By The Wrap

    Imax boss Rich Gelfond is convinced premium video on demand releases are a nonstarter.
    The premium video on demand push generated a lot of interest in the last six months, with audiences stuck at home and studios twiddling their thumbs on new releases because of theater closures due to the novel coronavirus pandemic.
    “To be unequivocal, PVOD is a failed experiment,” Gelfond said during a Goldman Sachs conference on Wednesday. “The numbers haven't worked in a pandemic, so how would they work in a non-pandemic... Of the movies that were postponed, very few went into PVOD or streaming, and I...
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  • PVOD For Top Studio Films Is “Failed Experiment”, Imax CEO Rich Gelfond Declares

    14 days ago - By Deadline

    Imax CEO Rich Gelfond rejects the popular notion that premium video on demand is the future for blockbuster movie releases. “PVOD is a failed experiment,” Gelfond said during an online appearance Wednesday at the Goldman Sachs Communacopia conference. “The numbers haven't worked in a pandemic, so how would they work in a non-pandemic?” Results from...
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