• Samantha Bee's ‘Full Frontal' Ad Count Still Way Down One Week After On-Air Apology

    9 days ago - By The Wrap

    One week after Samantha Bee's apology for calling Ivanka Trump a “feckless c-t,” her TBS late-night show “Full Frontal” saw its advertiser count remain stagnant.
    Universal and PlayStation advertised during the show again (Universal promoted “The First Purge” after running a “Jurassic World: Fallen Kingdom” promo last week). The other national advertisers this week included New Line Cinema's “Tag” and Wendy's.
    That means for the second week in a row, “Full Frontal” had roughly one-third of its usual amount of national advertisers. TBS had expected the ad count to return back to normal...
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  • Samantha Bee's ‘Full Frontal' Just Scored Its Biggest Audience Since March

    9 days ago - By The Wrap

    TBS' “Full Frontal With Samantha Bee” just landed its largest audience since March. And no, we're not talking about last Wednesday's episode, when host Sam Bee apologized on-air for calling Ivanka Trump a “feckless c-t” the previous week - we mean last night's show.
    Bee hauled in 988,000 overall viewers on Wednesday, with a 0.33 rating coming from the advertiser-coveted 18-49 demographic. Total tally-wise, it was her most-watched episode since March 28. It the main demo, it tied for her highest rating since March 14.
    Those Nielsen numbers were up 3.9 percent in total and 6.5 percent in the...
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